Nowadays, with commercial billiard halls springing up everywhere, many operators have fallen into a dangerous misconception: thinking that commercial billiard halls don’t need good tables. Little do they know that this seemingly cost-saving decision is making their halls drift further away from the most valuable group of customers. Smart operators have long realized that the competition among commercial billiard halls is essentially a competition for “customer quality”. Customer quality determines profit levels, and the table brand is related to customer quality and the hall’s grade.
Misconception 1: “Customers of commercial billiard halls don’t care about tables; they just play casually” — a fatal misjudgment
The truth is quite the opposite; customers of commercial billiard halls are often more picky!
Business social customers: Customers of commercial billiard halls often don’t come purely to play billiards, but to discuss business and socialize. They need a billiard scene that matches their status and enhances social interactions. You should know that the core needs of business social customers are face, identity, and social value. A low-end table will make them feel “demeaning” and that “this hall is not up to standard”. Saving money on tables is equivalent to cutting off the root of customer sources. In the social era, tables are not just tools but the “facade” of the hall. Investing in well-known brands of good tables is essentially buying customers’ “social security”. When they feel they have face, your business will have substance.
Competitive players: Those who are truly willing to spend long-term are often enthusiasts who understand the game, and they can 敏锐 ly perceive the professionalism of the tables. A poor table will make them feel “this place is unprofessional” and turn to more high-end and professional halls. If the table quality is poor, customers won’t say “this table is bad” but “this hall is bad”.
Conclusion: Customers of commercial billiard halls are not “not picky” but “more picky”. A good table is not a cost but a natural filter for customers with high consumption willingness. These customers not only have stronger consumption ability but also bring more high-quality network resources. Low-end tables will gradually marginalize commercial billiard halls in competition, eventually making them synonymous with “low price and low quality”.
Misconception 2: “Good tables are too expensive and not cost-effective” — a short-sighted financial trap
A good table is not a mere cost expenditure but a “strategic asset” for commercial billiard halls.
Traffic asset: A good table itself is the best signboard for attracting customers. It can accurately attract high-end customer groups who value quality, helping commercial billiard halls establish a differentiated competitive advantage — a value that low-end tables can never achieve. The money saved on tables will eventually be repaid doubly by the loss of high-quality customers.
Value-preserving asset: Well-known brand tables have a value-preserving advantage that low-end unbranded tables can hardly match. More importantly, high-end tables have a long service life and low maintenance costs. When amortized over the long term, the actual usage cost is even lower than that of low-end tables which frequently have problems or even need replacement. When you calculate this, the seemingly high initial investment actually locks in competitive advantages for the next 3-5 years, winning current customers and ensuring future value with a higher return rate.
Conclusion: Buying poor-quality tables is really a waste of money! When your hall uses well-known brand tables as a living advertisement, customers will automatically think: “This boss is willing to invest heavily; it must be reliable!” — this is the most effective profit model.
Misconception 3: “Low prices can retain customers” — a suicidal business approach
This is completely wrong! The core competitiveness of a commercial billiard hall is not “cheapness” but “worthiness”.
The truth about low-price strategies: Attracting low-quality customers. A pricing of 9.9 yuan per hour attracts price-sensitive customers who spend little and stay for a long time, which actually reduces the overall revenue.
Falling into vicious competition: Once entering a price war, profits are squeezed thinner and thinner. Eventually, you can only maintain operations by reducing quality in all aspects, forming a vicious cycle — the more you lower prices, the less profitable you are; the less profitable you are, the more you have to lower prices.
Loss of high-value customers: Customers who are truly willing to pay for experience will not choose low-price halls because they pursue environment, service, and professionalism.
Conclusion: When your hall takes “professionalism” rather than “low price” as its selling point, customers will not simply compare prices but recognize your brand value.
In summary, a good table = screening high-value customers, a good table = establishing competitive barriers, a good table = ending low-end price wars. No matter how good the service is, it can’t make up for hardware defects. You can provide the best drinks and the most comfortable environment, but a low-end table will greatly reduce all your efforts. What customers will remember is often: “The tables in that hall are really bad.”
Therefore, commercial billiard halls with good business are snapping up SPKI tables! SPKI billiard tables meet international standards, offering tournament-level playing feel. As a source manufacturer, it uses solid materials and offers affordable prices, winning consistent praise from customers. While your competitors are still attracting low-end customers with low prices, good tables have already helped you lock in high-value customers who are truly willing to pay for quality. This is the best practice for commercial billiard halls to shift from “price wars” to “value wars”.